The sketch

Here we create a dictionary of colors (corresponding to the fruit colors), then weight the words according to their length (giving the shortest biggest weight). Also not how you link words such as cherry\ red NB: when used alone use double quotes. Rather than use magic numbers we use ruby minmax method, with custom comparable block.

# Literate colors from JRubyArt
# uses `web_to_color_array` to create a hash of fruity colors
# to join two words as `cherry\ red` use back slash
require 'ruby_wordcram'

PALETTE = %w(#b2c248 #c40000 #a61733 #f7ca18 #32cd23 #ffc800 #f27935 #ffe5b4 #913d88 #f22613 #c72c48 #ff43a4).freeze
FRUITS = %w(avocado cherry\ red cranberry lemon lime mango orange peach plum pomegranate raspberry strawberry).freeze

def settings
  size 600, 480
end

def setup
  sketch_title 'Fruity Colors'
  background(255)
  colors = FRUITS.zip(web_to_color_array(PALETTE)).to_h
  shortest, longest = FRUITS.minmax { |a, b| a.length <=> b.length }
  words = FRUITS.map do |fruit|
    weight = norm_strict(fruit.length, longest.length, shortest.length)
    word = Word.new(fruit, weight)
    word.set_font(create_font(data_path('MINYN___.TTF'), 1))
    word.set_color(colors[fruit])
  end
  WordCram.new(self)
          .from_words(words.to_java(Word))
          .sized_by_weight(20, 80)
          .draw_all
end

Output